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The Power of Showing Up: Why True Partnerships Build Brands That Last

Part 2 of the June Series: Stronger Together

Let’s talk about partnership—not the transactional kind where you cut a check and hope your logo makes it onto a flyer. I’m talking about real collaboration. The kind that starts with curiosity, evolves with trust, and ends with something memorable.

How It Started: A Conversation About Talent

Recently, I partnered with T.H. Entertainment on THE House Party (yes, that’s T.H.E. and “The” House Party—because wordplay matters). What began as a simple idea to showcase wedding entertainment talent turned into a full-blown house party: lighting, sound, staging, live acts, and a vibe you could feel.

It Was Never About Favors

When I said yes to supporting the event, it wasn’t because I expected something immediate in return. I did it because I believed in what we were creating. I knew crafting something unforgettable was worth the time and energy.

So I reached out to venue contacts—not to “ask for favors,” but because it made strategic sense. The guest list? Engaged couples. Planners. Wedding pros. People who influence bookings.

Who Stepped Up:

  • AEG Presents – Concert tickets for couples considering a wedding at a music venue.
  • Holey Moley – An interactive venue that’s perfect for a rehearsal dinner or pre-wedding play.
  • Peak Beverage – Because if there’s a wedding, there’s a bar.
  • Colorado Rockies – A ballpark bachelor party? Yes, please.
  • The Jacquard Hotel & Rooftop – A luxe stay in Cherry Creek for weddings, rehearsal dinners, and business events alike.

I Don’t Track ROI on Goodwill—But I Know It Works

No, my businesses didn’t walk away with a pile of leads that night. But we created a moment. And people remember moments.

When someone starts planning a wedding or looking for a venue, I want them to think:
“Wait—wasn’t VenuHub part of that awesome DJ showcase?”
That kind of brand awareness is earned. Not bought.

If You’re Going to Say Yes, Make It Count

If you’re going to support an event or collab, don’t just donate—show up. Literally and strategically.

  • Be on the planning committee—or at least offer to help plan.
  • Pool your resources. Think beyond what you can offer—what can your whole group bring together?
  • Collaborate on promotion. Be a tagged collaborator on posts so you’re in front of new audiences.
  • Be there. Or send someone. Be visible. Be helpful. Be engaged.

Because there’s so much more to partnership than “Sure, I’ll donate.” You’ve got to be part of it.

Final Thought

When you approach these collaborations with heart, intention, and strategy, everyone wins.

Dawn Williams – Vendor Matchmaker, Event Lifeline, Straight Shooter

Dawn built VendrHub for one reason: to make it easier for planners to find the right vendor without endless scrolling, ghosting, or guesswork. After 30+ years working inside venues, managing events, and partnering with everyone from florists to fire dancers, she knows what it takes to show up, follow through, and build trust in this business. She’s planned the events, been on boards, led galas, and knows the behind-the-scenes chaos most clients never see. At VendrHub, she’s all about championing great vendors and making sure the right people get the call.

Curious how this works behind the scenes? Reach out or follow along — the door’s always open.

Connect with Dawn on LinkedIn

Interested in joining the VendrHub Community?

We’re excited to announce that VendrHub, is currently accepting applications for vendor members specializing in special events. If you’re passionate about connecting with other leaders, referring business, creating inclusive experiences, and have a strong reputation for quality service, we want to hear from you!
We are limiting the pilot membership to 10 vendors per category. And we are still in our soft launch phase, your patience is appreciated as our goal is to ensure we're selecting a broad range of offerings for the community.